Every result below came from a real business with real traffic that wasn’t converting. Here’s what changed when we got involved.
£4.2M+
Additional revenue generated
3.2×
Average conversion lift
85+
Funnels optimised
38 days
Avg. time to first win
Case Study Spotlight
B2B SaaS: From 1.4% to 4.9% lead conversion
A B2B SaaS company in the project management space was generating solid organic traffic but converting fewer than 2 in 100 visitors into free trial signups. Here’s what their funnel looked like before and after a full SignalShift engagement.
Before SignalShift
Lead conversion rate1.4%
Free trial signups / month112
Homepage bounce rate71%
Demo request rate0.6%
Pricing page exit rate88%
After SignalShift (90 days)
Lead conversion rate4.9% (+250%)
Free trial signups / month391 (+249%)
Homepage bounce rate41% (-30pp)
Demo request rate2.1% (+250%)
Pricing page exit rate54% (-34pp)
“SignalShift identified three critical friction points in our onboarding funnel that we’d completely overlooked. The revenue impact in the first quarter alone paid for the entire engagement 11 times over.”
11×
ROI on engagement in first quarter alone
More Results
More funnels. More wins.
Financial Services
Mortgage broker triples qualified lead volume
A regional mortgage broker was spending £12k/month on Google Ads with a 1.8% lead form conversion rate. A landing page and form restructure drove CVR to 5.4% without increasing ad spend.
3×
Lead volume increase
-41%
Cost per lead
68 days
Time to result
E-commerce
D2C skincare brand recovers £38k/month from cart abandonment
Cart abandonment was running at 81%. A checkout flow audit revealed three friction points — hidden shipping costs, excessive form fields, and a confusing returns policy. Fixing them recovered an estimated £38k/month.
$38k
Monthly revenue recovered
-22pp
Cart abandonment drop
2 weeks
Time to implement
Professional Services
Legal firm doubles consultation bookings
A commercial law firm’s website generated strong organic traffic but a 0.9% booking rate. Messaging alignment, a redesigned contact flow, and trust signal placement doubled bookings within 45 days.
2.1×
Consultation bookings
+1.9pp
Conversion rate lift
45 days
Time to result
Ready to add your business to these results?
Book a free 45-minute strategy call. We’ll review your current funnel and tell you exactly where your biggest conversion opportunity lies.