Conversion Intelligence
Practical frameworks, CRO tactics, and funnel insights from practitioners who’ve done it across 85+ real businesses. No fluff, no filler.
Why your homepage is costing you leads — and the five fixes that work
Most homepages are built to impress, not to convert. They lead with company history, describe features before benefits, and bury the call to action below the fold. We’ve audited hundreds of homepages and the same five friction patterns appear again and again — here’s how to spot and fix each one.
More from the blog
CRO Fundamentals
The five conversion leaks most businesses don’t know they have
Traffic isn’t your problem — friction is. These five funnel leaks silently drain conversions from businesses of every size, and most owners have no idea they exist until someone shows them the data.
Analytics
How to turn your analytics data into CRO wins — a practitioner’s guide
GA4 is full of conversion intelligence that most businesses never use. Here’s the exact report sequence we run at the start of every funnel audit, and what to look for in each one.
A/B Testing
What most A/B tests get wrong (and how to fix your testing programme)
Running A/B tests is easy. Running A/B tests that actually improve conversion is hard. Here are the seven most common mistakes we see in testing programmes, and exactly how to avoid each one.
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